The Urban Development Fund of Egypt, a government initiative, was established to revitalize areas with unique characteristics across the country. Fustat View, a premier residential project in Cairo, epitomizes the UDF's blend of modern living and historic charm. This billboard campaign, using traditional and digital formats, targets a broad audience along busy highways and streets. The billboards feature high-resolution images of architectural elements and scenic views, ensuring visibility day and night. Earthy tones like brown and beige convey stability and historical richness, while green elements suggest tranquility. Clean, modern fonts in both Arabic and English ensure readability. The minimalistic layout focuses on the main image, project name, tagline, and contact number, facilitating easy recall. The primary message highlights luxury, historical significance, and natural beauty, appealing to those seeking a high-end, culturally rich living experience. The call to action is clear and direct, with prominently displayed contact information encouraging immediate engagement. By combining elegant imagery with strategic color use and clear messaging, the Fustat View billboard campaign effectively attracts potential buyers, showcasing the unique selling points of this captivating residential project. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign