Etisalat and recently invaded Greater Cairo’s Out-of-Home advertising arena with a brand new advertising campaign featuring renowned actress Shereen Reda along with the widely beloved actor Maged El Kedwany for their “Emerald” advertisement. Etisalat and’s previous OOH appearance was during May 2024 with Etisalat and offers starring 4 of the Ahly SC players; Marwan Attia, Mahmoud Kahraba, Akram Tawfik, and Palestinian player Wessam Abou Ali. The telecommunications company has produced a vibrant and youthful campaign promoting offers and discounts for traveling members including “10 Gega Roaming” and “Up To 30% Discounts on Hotels” inside and outside of Egypt according to the ad copy. The campaign uses the main tagline “With You Until The End of The World”, portraying an airplane right below the tagline. One of the ad visuals displays Shereen Reda and Maged El Kedwany on a holiday trip, sitting on their yoga mats in a green area beside the sea practicing meditation, calm enough. Another ad visual portrays the stars relaxing on the beach beside the sea with their sunglasses on, enjoying a cold, fresh drink, as part of the Emerald travel offer. Emerald is considered a flexible, worry-free postpaid tariff in the market that provides a wide spectrum of telecom services, connectivity, and entertainment. Etisalat group has changed its brand identity to e& and its strategy aims to accelerate growth through the creation of a resilient business model represented by the group’s main business pillars. The campaign’s geo-distribution is wide, starting from July this month. The campaign was spread widely on busy bridges, roads, and suburbs such as Zamalek, as well as main highways. It's worth mentioning that the telecommunication company has changed its logo on the billboards, website and on its phone application. Looking for more information about this campaign? Visit MOOH, Egypt’s and the Emirates’ OOH-dedicated Media Intelligence Company to reveal the campaign’s OOH types, sizes, budget, locations, districts, and more.
