Al-Futtaim Automall in the UAE has launched a new OOH campaign using hoarding billboards in Dubai. This strategic placement aims to grab the attention of drivers and pedestrians with a tempting offer, acquiring your dream car with 100% financing and a 1-year warranty. This OOH follows the brand’s previous OOH in October 2022. The campaign targets Arabic speakers in Dubai, likely both residents and tourists. The clear message in Arabic is hard to miss: Get your dream car, now with 100% finance and a 1-year warranty. This caters to a broad audience seeking new cars but potentially lacking the upfront cash. The creative is simple yet effective. A large car image, presumably a high-end SUV, dominates the billboard alongside the financing offer and warranty details. The campaign's success hinges on its strategic placement. The UAE's most populous city, guarantees high visibility. Considering the scorching temperatures in Dubai during June, the campaign launch time frame might be strategic. Perhaps Al-Futtaim Automall hopes to capitalize on people's desire for a cool escape in a brand new car. Learn more about more D/OOH campaigns’ details by visiting INSITEOPEDIA and navigating throughout its various sections.
