Rivan's OOH campaign for Swiss-belresidences, the first branded apartments in the R7 district of New Administrative Capital, utilizes a clear and concise approach to reach a broad audience. The billboard's message is centered around the idea of freedom, captured in the headline Live Free. This aspirational tagline is bolstered by the body copy that highlights the unique selling proposition, being the first branded apartments in the area. The phone number 19920 is prominently displayed for easy lead generation. The strategic placement of the OOH in a high-traffic area, ensures maximum exposure. OOH is a classic choice for mass marketing, reaching people on the move who might not be actively searching for branded apartments. This campaign's design steers clear of targeting a specific demographic, suggesting Rivan is aiming to attract a wide range of potential buyers. The use of red, often associated with life, health, and vigor, might be a subtle attempt to reassure viewers that Swiss-belresidences is a sound investment. While the billboard effectively piques interest, it omits pricing details. This could be a deliberate tactic to generate leads before revealing the cost. Overall, Rivan's well-designed OOH campaign effectively leverages a billboard's reach to promote Swiss-belresidences as a liberating lifestyle choice within the new development in New Cairo City. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
