As Wadi Degla Developments, a powerhouse in the Egyptian real estate sector, announces the debut of their highly anticipated Murano resort, they have rolled out a striking outdoor advertising campaign to capture the attention of prospective homebuyers. This marks the first major OOH initiative by the company, showcasing its ambitious vision for the exclusive Murano development. At the heart of the campaign are captivating billboards that highlight the resort's unique selling proposition - floating islands. This innovative concept promises a one-of-a-kind living experience, where residents can enjoy the serenity of a waterfront oasis just moments from the city. The visuals used in the advertisements evoke a sense of summer bliss, with a woman adorned in sunglasses and vibrant yellow and red hues, as well as another model donning a stylish swimsuit, embodying the carefree and luxurious lifestyle that Murano aims to offer. The third billboard in the series takes a more minimalist approach, showcasing the bold red text floating islands against a striking yellow background, commanding attention and piquing the curiosity of passersby. This strategic use of color and simple messaging effectively communicates the defining feature of the Murano development, promising a unique and unparalleled living experience in the heart of Cairo. Looking for more information about this campaign? Visit MOOH, Egypt’s and the Emirates’ OOH-dedicated Media Intelligence Company to reveal the campaign’s OOH types, sizes, budget, locations, districts, and more.
