In the third week of June, Hilton ramped up its presence in Dubai with the For the Stay, out-of-home advertising campaign, displayed prominently on Hoarding billboards The serene white visuals describe Hilton as the premier destination for those seeking to enjoy leisure, in just 3 words, Hilton reassures guests that they are wholly committed to the me-time vacation, the campaign cements Hilton's commitment to providing guests with me time, with the brand's most appealing amenities, from its renowned hospitality and service by highlighting the powerful marketing sound text It matters where you stay to entice the audience to discover the joy of an unforgettable stay at Hilton, where all is about indulging in comfort just for you. Hilton's strategic OOH is a statement of the brand's ambitions to cement its reputation as the go-to destination for those who need to escape and respite from the demands of everyday life. worth mentioning that Hilton understands that in today's fast-paced world, travelers are craving opportunities to unwind and recharge, so the OOH campaign is designed to showcase how a Hilton stay can elevate the concept of 'me time,' ensuring guests feel refreshed and ready to take on whatever comes next.