This report examines the out-of-home (OOH) advertising sector in Dubai, Sharjah, Ajman, and Ras Al Khaimah in May 2024. It provides relevant information on important industry sectors as well as new OOH advertisers, with the purpose of supporting businesses in the region in making more informed strategic decisions about their OOH campaigns. Businesses in the region should use OOH advertising in their marketing mix. OOH advertising may be a powerful tool for reaching a big audience and increasing brand awareness. It can also be used to direct customers to retailers and websites. It is worth noting that one campaign could be included and counted in two different industries. For example, a campaign for a new mobile device could be counted in both the Mobile Devices and Retail Shopping industries. Key Events in May 2024 During May 2024 the D/OOH advertising scene in the UAE witnessed an increase in the number of campaigns launched in the streets, with real estate dominating the scene when it comes to the number of campaigns launched, followed by the fashion wear and events & exhibitions. Business Sector Analysis The International Standard Industrial Classification (ISIC) system is used to classify brands and advertising in the study. This guarantees that the report appropriately portrays the scope of outdoor advertising activity in the UAE. Based on its business operations, each brand is assigned to a certain advertiser and classified into an industry sector. If an advertiser owns many brands in different industries, each brand is classified independently depending on its commercial operations rather than merely reflecting the parent company's industry. Using this methodology, the research identifies and analyzes the most active industry sectors in the UAE that use out-of-home (OOH) and digital OOH advertising. These findings accurately depict the firms that are investing the most on outdoor advertising to reach their target demographics. Real Estate Real estate stole the show in the UAE's D/OOH market for May 2024, grabbing a whopping 19% share of all campaigns launched. Most Used OOH Format Hoardings reigned supreme in May 2024, accounting for more than 80% of real estate D/OOH campaigns launched in the UAE, followed by digital screens and uni-poles OOH formats. Fashion Wear Fashion wasn't far behind, grabbing roughly 9% of the D/OOH ad space in the UAE during May 2024. Most Used OOH Format Hoardings were mostly used during this month in the Fashion Wear related outdoor advertising campaigns launched. Events & Exhibitions The Events & Exhibitions sector also secured 9% share of the total D/OOH campaigns launched in the UAE during May 2024. Most Used OOH Format Bridge Billboards format won the formats race regarding this industry’s OOH campaigns, followed by s draw between lampposts, digital screens, and uni-poles formats. New OOH Advertisers May 2024 saw the UAE's D/OOH landscape expand with 17 new brands and advertisers joining the scene. This trend of fresh faces and innovative approaches is expected to continue. Read about the New Advertisers and the conclusion on our website. Real Estate Amwaj Development Amwaj Development’s campaign, featuring both hoarding and digital screens, strategically targets commuters on busy highways in Dubai. The campaign's visual elements are modern and sophisticated, with the Amwaj Development logo, website, and contact number prominently displayed. Sora Beach Residences AARK Developers have unveiled their most ambitious real estate project yet on the UAE’s OOH arena. Sora Beach Residences, situated on the stunning Al Marjan Island in Ras Al-Khaimah, redefines beachfront living. A splash of turquoise against the vast Arabian sky. Palm trees swaying gently in the breeze. Ajman Creek Towers GJ Properties has launched an OOH campaign for Ajman Creek Towers, a luxury real estate development in Ajman, UAE. Featuring high-resolution images of the Ajman Creek Towers, showcasing the sophisticated architecture and serene waterfront setting. Nas 3 The NAS 3 OOH campaign by Rabdan Developments is a masterful blend of visual appeal and strategic messaging, designed to captivate potential buyers in Sharjah. This hoarding prominently displays the central image of the NAS 3 building, showcasing its architectural elegance and modernity. Pantheon Development Pantheon Development’s billboard campaign for Maison Elysee stands out in Dubai's real estate advertising. Located in Jumeirah Village Circle, the billboard features two key images: a large, clear render of the residential building, showcasing its modern architecture and luxurious design, and the Pantheon Development and Maison Elysee logos, indicating the developer behind the project. Arabian Hills The latest campaign for Arabian Hills Estate by Deca Properties strategically highlights the luxurious offerings of this expansive community in Dubai. Utilizing digital screens, hoardings, and uni-poles across prominent locations, the campaign effectively captures the essence of high-end living with visually striking imagery and a compelling color scheme of black and gold. Palm Beach Towers Nakheel's OOH campaign for Palm Beach Towers and Dubai Islands is a visual masterpiece, effectively capturing the essence of luxury waterfront living. The campaign features high-resolution images that highlight expansive coastlines, pristine beaches, and upscale residential areas. Financial Services Ajman Free Zone Ajman Free Zone (AFZ) spikes UAE’s OOH platform with its new campaign offering an easy way to receive business licenses. Ajman Free Zone is a free trade zone and one of the recognized free zones in Ajman, UAE. Founded in 1988, it is one of the unbonded free zones in the UAE that allow offshore business setup and management to entrepreneurs. Information Technology etisalat Academy by e& e&'s recent OOH campaign in the UAE appears to target Emirati professionals seeking to advance their careers in artificial intelligence (AI). This can be gleaned from the use of Arabic, the region's primary language, and the clear message regarding AI training offered by Etisalat Academy, implying a focus on established and reliable education. Cosmetics & Personal Care Beauty By Retta On a pink, sleek mega-com, Retta, the beauty influencer appeared to promote her latest products using OOH. Using lines like “Silk-like skin at home”, “Painless & effective”, “1# best seller hair removal device.” This billboard ad for a hair removal device uses the phrase Beauty to target women. Education British Orchard Nursery The British Orchard Nursery has climbed up on Dubai’s OOH platform with a new creative concept campaign showing that it’s a renowned supplier of childcare and early education in the UAE and UK. The nursery understands that selecting the best nursery for children is one of the most crucial decisions to face as a parent. Food & Beverages Jenan Jenan's story began in 1976, meticulously milling flour in the UAE. This food brand with a rich history has popped up on Dubai’s OOH spaces, providing awareness. Over the years, the Jenan family has grown its offerings to include delicious oats and eggs, all produced locally. Web Portals/Mobile Apps Dubizzle Property Looking for a villa? An office? Dubizzle Property is your path to a seamless property hunt. The Dubizzle Property D/OOH campaign was displayed during the first week of May on digital screens, bridge billboards, and lampposts in the heart of the UAE, Dubai. Marketing & Advertising Multiply Group Multiply Group’s OOH, Abu Dhabi-based holding company. has announced its Q1 2024 on digital screens calling the year 2024 “the year of efficiency,” as the revenue increased by 45% YoY to AED 391 million. The Group has identified across its portfolio areas of EBITDA uplift worth up to AED 45 million run-rate. Fashion Wear Tod's Tod's transports UAE residents to the sun-drenched shores of Southern Italy with their latest uni-pole OOH campaign featuring Quentin Demeester. The campaign, gracing major roadways across Dubai, offers a glimpse into the brand's Spring-Summer 2024 collection, set against the backdrop of idyllic Italian landscapes. Entertainment Abu Dhabi Calendar Abu Dhabi Calendar’s OOH, announcing Abu Dhabi Comedy Week which will be hosted near the beach on Yas Island, gathering up the world’s best comedians, as well as local legends for a week of hilarious entertainment. Steel Manufacturing Al Shirawi Group/HD Hyundai Dubai's industrial landscape is set to receive a major boost with the resurgent arrival of HD Hyundai. The South Korean industrial giant, known for its prowess in shipbuilding, heavy machinery, and energy solutions, has partnered with the Al Shirawi Group, a prominent Dubai conglomerate, on Dubai’s OOH arena. Conclusion The UAE's OOH advertising scene in May 2024 was vibrant and diverse, with real estate, fashion, and events & exhibitions leading the pack. This highlights the potential of OOH advertising for these industries to reach a large audience and boost brand awareness. The use of various formats, particularly hoardings, demonstrates their effectiveness in grabbing attention. The influx of new advertisers in May 2024 further underscores the dynamism of the OOH market in the UAE. Businesses in the region should strongly consider incorporating OOH advertising into their marketing strategies to effectively connect with their target demographics.