du launched a campaign in the third week of June 2024 to promote its du Home services. The campaign, which uses the slogan Your Home, Your Way, is designed to appeal to people who are looking for a way to customize their home entertainment experience. The campaign is being rolled out across a variety of OOH formats, including hoardings, uni-poles, digital screens, and mega-com displays. The ads feature the tagline Your Home, Your Way in both English and Arabic, along with an image of a family enjoying a variety of content on their TV. The campaign's message is clear, du Home gives customers the ability to customize their home content to fit their needs and interests. With du Home, customers can choose from a variety of TV channels, streaming services, and on-demand content providers. They can also create a personalized viewing experience by setting up parental controls and creating profiles for different members of the household. The Your Home, Your Way campaign is a great example of how du is using targeted advertising to reach its target audience. By using OOH advertising, du is able to reach a broad audience of potential customers in high-traffic areas. The use of both English and Arabic in the campaign messaging ensures that du is reaching out to the UAE's diverse population. The campaign is likely to be successful in attracting new customers to du Home. With its focus on customization and choice, the campaign appeals to consumers who are looking for a way to take control of their home entertainment experience. Learn more about D/OOH campaigns’ details by visiting INSITEOPEDIA and navigating through its various sections.