Asaal Developments, a real estate company built on a legacy of expertise and innovation, has launched an impressive billboard campaign across the city. The campaign is visually striking, featuring powerful animals like lions, peacocks, horses, and cheetahs, each symbolizing strength, elegance, trust, and speed. These visuals create a strong, cohesive theme that captures attention and reinforces the brand's identity. The campaign predominantly uses blue and white colors. Blue conveys trust, reliability, and professionalism, while white represents purity, simplicity, and clarity. These colors enhance readability and give the billboards a clean, professional look. Accent colors like purple and gold add a touch of richness and sophistication, making the billboards even more eye-catching. The key messages are concise and powerful, focusing on Asaal Developments' core values. Phrases like Confident Investments Built to Last, We Innovate for Future, We Move at the Speed of a Cheetah, and We Build Your Future effectively communicate the company's commitment to innovation, speed, trust, and future-building. The messages are bold and easily readable, ensuring they are quickly understood by passersby. The prominent display of the phone number on each billboard serves as a strong call to action, encouraging immediate contact. The consistency of this CTA across all billboards ensures that it is easily remembered and acted upon by the audience. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign
