Etisalat and has released a new out-of-home advertising campaign promoting its Business Pro internet solutions, following their last campaign. The telecommunications campaign focuses on the comprehensive nature of Business Pro, highlighting its ability to enhance productivity, streamline transactions and deliver exceptional internet speeds. The billboards feature messages about the plan’s three key benefits, the first being about their “Productivity Tools”. Business Pro equips businesses with the necessary tools to optimize workflow and empower employees. The second is the “Tap Payment Solutions”, where the campaign emphasizes the ease and speed of accepting payments through Business Pro's integrated tap technology. The third and final is their “High-Speed Internet”, due to their “Fast Fibre Connectivity”. Fiber optic internet is a core feature, ensuring businesses have the reliable and powerful internet connection they need. This campaign marks a shift from solely focusing on internet speed to showcasing Business Pro as a complete solution. Etisalat understands that businesses require more than just fast internet. They need tools to boost efficiency, payment processing solutions for a seamless customer experience, and reliable connectivity to stay competitive. The OOH campaign strategically targets busy professionals through prominent placements in both Dubai and Sharjah on billboards and other high-traffic locations, this ensures the message reaches decision-makers who are constantly on the move. Overbridge billboards and uni-poles, the campaign was unveiled in the third week of June in the UAE. It's worth mentioning that the telecommunication company has changed its logo on the billboards, website and on its phone application.
