Bab Al Nojoum Abu Dhabi recently launched an OOH campaign across Dubai in the UAE. The campaign utilizes hoardings to showcase Bab Al Nojoum’s “Three Resorts” with “Three Unique Experiences” as explained in the campaign slogan. This campaign was launched during the third week of June and it was the first ever appearance of the hospitality and tourism brand on the UAE’s billboard platform. The ad visually displays photographs of three phenomenal different resorts; “Hudayriyat Island”, “Al Mugheirah”, and “Bateen Liwa”. This campaign is considered a reveal campaign for a previous OOH launched during March 2024. Hudayriyat Island provides endless accommodation options including villas, luxury tents, and camping which are all either right on the beach or walking distance of the shoreline. Villas come with their own private pool and outside deck as well as chalet tents. There are also Waghi’s where guests can reconnect with nature and switch off from the outside world, and Blazars which are 4x4 vehicles with small tents on top which allow guests to camp on their own terms with direct access to the beach strip. Activities at Hudayriyat include; BBQ station, beach adventure, cinema, room on Wheels - blazar, juice bar, and room on Wheels - waghi. Al Mugheirah is an intelligently designed cabin hosting old-fashioned adventures where guests can explore the world in a vintage Airstream caravan that comes with comfy beds, eco-friendly features, a sink and dishes, and a shaded deck. The ad visual portrays a photograph of the luxury overwater villas in Hudayriyat Island along with a second picture of the classic Airstream caravan and its shaded deck in Al Mugheirah. A third photo displays guests riding camels in the mesmerizing desert of Bateen Liwa. Background photos portray different activities hosted in these resorts such as canoeing and meditation and wellness activities. Another largely portrayed photo captures a family having fun in a private pool, probably in one of the villas at Hudayriyat Island. Get more in-depth details about the OOH industry by visiting our Insiteopedia and navigating through its different sections.