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Transportation mobile app UBER has launched an outdoor branding campaign that shows some muscle in the sector of car-hire apps.
The campaign promotes UBER as Egypt’s number one company in the private hire service and thanks Egyptian users for their trust. The artwork features a collage of photos in the shape of number 1 and ad copy that reads “You made us number one”.
Launched during the second week of March, the campaign uses large uni-poles and flags on the major roads of Greater Cairo.
Industry: Mobile Apps | Transportation
OOH Size: Flag | Gate | Large uni-pole
Region: North Africa
Tags: Branding Campaign | Global Brand | Market Leader
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