After almost 9 months, Sarwa Insurance released its previous campaign. The insurance company just published a new one to renew brand awareness. The campaign’s artwork is expressive, as you can see a young model sitting comfortably with a smile on his face, on a dark blue couch, and the background uses the brand’s primary color which is dark green. With a brand that promotes insurance services, placing the model in the golden area with this body language is important, as it indicates the feeling of comfort and repose. While using green and blue colors designate the reliability, trustworthiness, and prestige. The copy is simple yet delivers the message to the fullest as it’s in Arabic to target the whole Egyptian audience. the copy translated to” Insurance became Sarwa” Regarding the geo-distribution of the campaign is wide, as you can come across it in the suburbs Like Zamalek, and highways like in east Cairo, it’s worth mentioning that the campaign also used the digital format along with the static one. Looking for more information about this campaign? Visit MOOH, Egypt’s and the Emirates’ OOH-dedicated Media Intelligence Company to reveal the campaign’s OOH types, sizes, budget, locations, districts, and more.
