For those looking for a wallet-friendly option or simply wanting a classic taste of fried chicken without the commitment of a full meal, KFC has now provided their ultimate “Deal Meals” in a promotional campaign across Greater Cairo. KFC’s prior OOH appearance was during June 2024 promoting for KFC’s Kantookers 3 new sandwiches. KFC’s back on billboards stronger than ever, targeting Arabic-speaking audiences with colorful designs using brand colors red and white and mouth-watering photographs of KFC’s renowned fried chicken meals. The first deal meal displayed on the billboard is the Twister Treat which consists of a Twister, a piece of fried chicken, and a coleslaw, and the ad highlights in bold, red ad copy that this deal used to cost “129 EGP” and currently only costs “99 EGP”. The other deal meal is the Rizo Plus which includes a Rizo, a Kantook, and a coleslaw which now also only costs “99 EGP” as part of the deal. The call to action is to “Order Now” possibly through the KFC app or phone number. Legal disclaimers like the commercial registration number are also included. The campaign’s placement is clever, targeting high-traffic areas like highways and busy bridges to reach a wider audience. Looking for more information about this campaign? Visit MOOH, Egypt’s and the Emirates’ OOH-dedicated Media Intelligence Company to reveal the campaign’s OOH types, sizes, budget, locations, districts, and more.
