In Q2 of 2024, approximately 15+ residential developments have been announced and are under development in New Cairo. These developments reflect the continued growth and investment in the New Cairo real estate market. Qatari Diar’s billboard campaign for Sapphire Residences in New Cairo’s CityGate stands out as a visually captivating and effective marketing effort. The billboards prominently feature high-quality images that showcase the luxury and elegance of the development. Scenic views of lush greenery and water features, coupled with family-centric imagery, create an inviting and serene atmosphere. Detailed shots of the modern architecture highlight the sophistication and contemporary design of the residences. The color palette, predominantly blue and white, evokes trust, tranquility, and purity, while green elements symbolize growth and harmony. Accents of gold add a touch of luxury and high status, aligning with the upscale nature of Sapphire Residences. The ad message is clear and straightforward. The headline, Now Launching Sapphire Residences, immediately grabs attention, while the subtext emphasizes the availability of luxury fully finished apartments in the prestigious CityGate location. Contact information, including a phone number and website, is prominently displayed, encouraging potential buyers to take immediate action. This campaign follows Qatari Diar's successful billboard appearance for The Collection in NewGiza, showcasing their consistent approach in using visually appealing and emotionally engaging advertisements to capture the interest of potential homeowners. Overall, the billboard campaign effectively communicates luxury, comfort, and exclusivity, making it a powerful tool in attracting prospective buyers to Sapphire Residences. You can learn more about this campaign’s budget, OOH kinds, locations, and more by visiting MOOH, Egypt, and The Emirates OOH-dedicated analysis system and Media Intelligence.
