Piaget has launched a new campaign in the UAE to celebrate its long history of excellence and quality Featuring Ella Richards. The campaign, which launched in the first week of June 2024, uses large-hoarding billboards in Dubai to showcase the brand's heritage and commitment to craftsmanship. This OOH campaign follows the brand’s previous OOH activity during March 2024. The campaign features images of happy Piaget clients along with the supermodel Ella Richards wearing the brand's jewelry. The billboards also include the Piaget logo and the tagline Maison of Extraleganza Since 1874, which is written in both Arabic and English. The OOH advertising market in Dubai is growing rapidly. This is due to a number of factors, including the city's increasing population and its status as a major tourist destination. The growth of the OOH advertising market is good news for brands like Piaget, which are looking to reach new customers in the Middle East. The campaign is designed to appeal to a wide range of consumers, including those who are looking for a luxury watch or piece of jewelry that will stand the test of time. The use of billboards is a strategic way to reach a large audience of potential customers in Dubai, a city that is known for its love of luxury goods. Learn more about more D/OOH campaigns’ details by visiting INSITEOPEDIA and navigating throughout its various sections.
