Shiseido recently launched a DOOH advertising campaign across Dubai in the UAE. The multi-format campaign utilizes uni-poles and digital screens to showcase the brand’s latest line “Vital Perfection” featuring global ambassador Anne Hathaway. This campaign was launched during the first week of June 2024, following the brand’s prior OOH campaign during July 2023 which used the main tagline “Live The Age You Feel”. Shiseido is back on Dubai’s billboards stronger than ever with a thrilling announcement that has set the beauty and fashion world abuzz. The brand’s new Vital Perfection line promises to bring back your youthful glow and healthy radiance. This luxurious collection features rich creams, revitalizing lotions, and innovative masks, portrayed in the ad visual, for a complete skincare transformation. To represent the campaign, they’ve chosen the ever-glamorous and ageless Anne Hathaway, who perfectly embodies the idea of embracing maturity while staying vibrant. Anne’s role with Shiseido’s Vital Perfection stands out. She embodies the product’s message with elegance and a touch of star power. The ad visual uses the tagline “Potential Has No Age”, portraying the renowned star with clear and youthful skin. The campaign also highlights that there’s a “New Store in Dubai Mall’, displaying products from the Vital Perfection Line. Get more in-depth details about the OOH industry by visiting Insiteopedia and navigating through its different sections.
