On the busy streets of Cairo, Zanussi is serving onlookers with glimpses of their reaffirmed promise of an Easier Life with Zanussi. International home appliances brand launches their new campaign featuring the key products that make life easier every day for every home. Following their prior appearance, the latest visuals host their premium line of stoves, which are designed for effortless cooking. Another tagline noted on the ad is Your competence is complete with Zanussi Stoves, which goes to show just how seamless Zanussi Stoves make every woman's life. The billboards host a smiling and accomplished woman together with the stove lineup, suggesting that Zanussi's stoves will help women and homeowners feel a sense of pride and satisfaction in their cooking and homemaking abilities. The adverts also introduce viewers to Zanussi's new air fryer, touting healthier fried favorites minus the messy hassle of deep-frying. Gone are oily splatters; instead, it promises fresh and crispy results with less fat. This is followed by the indication that Zanussi stoves are the safest for every family because of the auto gas leak detection and switch, further cementing its promise of providing simple and healthy living. The new campaign retains the signature yellow design of Zanussi, guaranteeing consistency so that the brand is more easily recognized and influential. Find out more information about Zanussi’s campaign here at MOOH, a monitoring out-of-home intelligence data provider working in Cairo and Dubai.
