Popular skincare brand CeraVe has taken over Cairo’s billboards with an OOH creative concept campaign featuring their blemish control range of skin care products. They’re aiming to grab the attention across the city to get people taking care of themselves. The pioneering brand’s previous campaign was during December 2023 demonstrating a full skincare collection, clinically created for every skin type. CeraVe is currently back on billboards stronger than ever with an eye-catching die-cut campaign for acne-prone skin exhibiting products including a “Blemish Control Cleanser” and “Blemish Control Gel” which are both “Anti-Imperfections” and “Developed with Dermatologists”. One of the campaign visuals that utilizes a double-decker billboard showcases the Blemish Control Cleanser and Gel, covering both upper and lower billboards while the cleanser is popping out of the upper billboard’s frame, with Dr. Ahmed El Beltagy, certified dermatologist, leaning on the Blemish Control Cleanser. The campaign also includes testimonials of other certified dermatologists making the products reliable and trustworthy. The campaign also uses the main tagline “40% less acne after the first week”, along with “The routine recommended by dermatologists for acne-prone skin”. The visual also uses the bold ad copy “The #1 trademark of international skincare”. Check out MOOH, the monitoring out-of-home intelligence data provider in Cairo & Dubai, to uncover this campaign and more!
