RAKBANK and Air Arabia recently launched an outdoor advertising campaign across Dubai in the United Arab Emirates. The campaign utilizes bridge billboards to showcase the RAKBANK Air Arabia Platinum Credit Card. This die-cut campaign was launched during the first week of June 2024 following RAKBANK’s previous campaign in September 2023 promoting exclusive benefits of joining RAKBANK Elite, as well as Air Arabia’s last campaign in April 2024 encouraging audiences to book their super seats on sale. The creative concept campaign uses the main tagline “Travel more with a free annual return ticket”, displaying RAKBANK’s Air Arabia Platinum Credit Card in the center of the billboard frame. The credit card offers many features including great value in the air and on ground. It can also be used for domestic and international spends and users can enjoy accelerated AirRewards points, great benefits, savings, and privileges on every journey. The credit card is considered audiences’ ticket to more travels. Features also include; 20,000 AirRewards bonus, no joining fees, complimentary annual return ticket, fly now pay later, free airport transfers with Careem, 50% off on Vox Cinema tickets, easy rewards and redemption, and complimentary baggage and meal vouchers. Get more in-depth details about the OOH industry by visiting our Insiteopedia and navigating through its different sections.