For well over a century, RIMOWA has cemented its position as a leader in the world of travel, seven months after its last out-of-home advertising appearance, RIMOWA turned back with a new campaign to experience the luxury with ENGINEERED FOR LIFE campaign, showcase RIMOWA’s dedicated technicians who craft lifelong companions and sustain its lifetime guarantee. The campaign visuals appear on a white background and feature an ensemble of inspiring individuals, showcasing RIMOWA cases crafted to be lifetime companions captured by photographers Sarah van Rij and David van der Leeuw, who mirror the brand’s most distinctive design code, to celebrate a life well-traveled with the powerful motto declaration: ENGINEERED FOR LIFE In June, RIMOWA's new campaign appeared on Dubai's OOH, utilizing uni-poles to maximize visibility and effectively capture the attention of the city's diverse audience, also the Digital mediums added a dynamic element to the campaign which enhanced its impact. Gain insights more about fashion out-of-home advertising campaigns on Insiteopedia
