Popular energy drink, Sting, is back on Cairo’s billboards, providing their beloved consumers a new, bigger version of the Sting bottle: 400ml for just 12 Egyptian pounds. Following their prior appearance back in August, Sting once again comes out with arresting billboards, featuring Sting's iconic bottle with streaks of lightning, now supersized to its new 400ml size. In the center, the tagline spells out big and bold across high-energy signature visuals from Sting: Bigger Size For 12 LE. The larger bottle size is part of a wider drive from Sting to offer increased value for money to consumers in Egypt, as well as a higher boost in caffeine. The new 400ml Sting billboards popped up across Cairo’s streets, grabbing passerby’s attention. The billboards are very hard to overlook, hosting bright red lightning streaks, as for years the lightning bolt has been one of the key visual identifiers of the Sting brand. Furthermore, it reflects the high-voltage energy and renewing value that comes along with this caffeine-based energy drink. Other ad spaces also host the Sting Gold drink, promoting its ability to keep you up all night long. The billboards also feature the String Gold Bottle, surrounded by golden lightning, with a subtle foreground of a party, further highlighting its caffeination abilities. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & UAE, to learn more about Sting’s campaign