In Egypt, approximately 20% of property purchasers focus on under-developed residential and commercial properties to save on costs, benefiting from lower initial investments and potential higher returns through future development. The demand for such properties is driven by the desire to capitalize on Egypt’s growing real estate market, particularly in key areas like Cairo and along the Red Sea Coast. Developers are responding by introducing new, lower-cost products to meet this demand. The Address Investments has launched a billboard campaign across Cairo, showcasing their expertise in helping clients find their perfect address. This campaign builds on the company's previous successful appearance at the May 2024 The Address Property Show. The billboards are strategically placed in high-traffic areas such as bridges and highways, ensuring maximum visibility and exposure. Their minimalist design, featuring a dark gray/black and white color scheme, conveys sophistication and trust, ensuring readability from a distance. The primary message, Find Your Perfect Address, is direct and appealing, complemented by prominent branding and contact information. Overall, this billboard campaign effectively uses strategic placement, professional design, and clear messaging to attract potential investors and homebuyers, reinforcing The Address Investments as a trusted name in Cairo's real estate market. Explore MOOH, your dedicated OOH media intelligence agency in Egypt and the UAE, to uncover more details about The Address Investments' OOH campaign.