A prominent red IG.com billboard leverages a high-traffic location to capture the attention of potential investors commuting by. The message is clear and concise, offering commission-free stock and ETF trades with bold Arabic and English text. The contrasting colors and lack of visuals ensure readability during a quick glance, making the most of the fleeting opportunity to register with viewers. However, the campaign could benefit from a more targeted approach. Considering the intricacies of CFDs and spread betting offered by IG.com, a message tailored toward experienced investors familiar with these financial instruments could strengthen the impact. Highlighting educational resources or platform features catering to this audience would further solidify the value proposition. Nevertheless, the clear call to action to visit IG.com and the potential for commission-free stock trading positions this as a decent OOH advertisement with room for strategic improvement by incorporating elements that resonate with a more specific investor demographic. The campaign appeared in Dubai as a bridge billboard in the first week of June. It's worth mentioning that the previous campaign was back in 2021.
