Kinder Bueno recently launched a DOOH advertising campaign across Dubai in the United Arab Emirates. The campaign utilizes digital screens to showcase new ice cream flavors by audiences’ favorite chocolates. The campaign was launched during the first week of June 2024, following the brand’s previous DOOH in March 2024 during Ramadan with an exclusive collection of limited edition treats. Kinder is currently back on billboards stronger than ever using the main tagline “Your Favorite Chocolate, Now In Ice Cream!”. The campaign calls audiences to get ready for a sweet surprise, including ice cream and chocolate fans. Ferrero, a giant in the candy world, is launching a brand new line of ice creams in the UAE. This means even more delicious options to cool down this summer. The ad visual brings Ferrero treats to life in ice cream form, including Kinder Bueno (both classic and white), Raffaello, and of course, the iconic Ferrero Rocher, which are all portrayed on the billboard space in a mouthwatering way to grab the attention of passers-by on the road. The visual also uses the ad copy “Try It Now” highlighted in catchy, bright red, going with the overall theme of the advert. Get more in-depth details about the OOH industry by visiting our Insiteopedia and navigating through its different sections.
