Cairo roads just welcomed a mysterious campaign by a company called Casanova, a TBD campaign for a product that the audience didn’t know so far. The campaign uses a simple but intriguing image. A well-dressed man, sporting a fedora, stands confidently. The copy underneath simply reads “Casanova: A Pride You Deserve”. The campaign cleverly avoids directly advertising a product, instead focusing on the emotions and image it wants to evoke. This campaign is likely targeting a specific demographic – men who want to project an air of success and sophistication. The use of billboards suggests the campaign is intended to have a broad reach, reaching a large number of potential customers. Based on our research, it turned out the campaign was for a new real estate developer, which was a little hard to find the connection between the artwork and the industry. Hoping that in the reveal campaign the developer will come up with more related artwork. Looking for more information about this campaign? Visit MOOH, Egypt’s and the Emirates’ OOH-dedicated Media Intelligence Company to reveal the campaign’s OOH types, sizes, budget, locations, districts, and more.
