BVLGARI Roma recently launched an outdoor advertising campaign across Dubai in the United Arab Emirates. The campaign utilizes hoardings to showcase a star-studded campaign highlighting the brand’s gems of renewal. This campaign was launched during the first week of June 2024, following the brand’s previous OOH during November 2023 with their Octa Roma Watches. In a dazzling new campaign titled Eternally Reborn, iconic Roman jewelry brand Bulgari spotlights its global ambassadors – Anne Hathaway, Zendaya, and Liu Yifei. Inspired by the constant renewal of a sunrise, the campaign celebrates the enduring power of starting fresh and reinventing yourself. With a rich history dating back to 1884, Bvlgari has always been about change and progress. Their jewelry embodies the elegance of transformation. Their new campaign, Eternally Reborn, celebrates this heritage by inspiring people to embrace their own growth, just like a beautiful Bvlgari creation. The campaign honors 140 years of Bulgari’s endless renewal showing Zendaya wearing a wide collar necklace from Bulgari’s Aeterna High Jewelry Collection, as well as a ring, professionally photographed by Zoe Grossman. The billboard also portrays the necklace in an aesthetic closeup photo, and on the left side of the billboard, Bvlgari’s logo is portrayed with a background of a sunset that goes with the campaign’s general theme. Get more in-depth details about the OOH industry by visiting our Insiteopedia and navigating through its different sections.
