Emirates NBD, in collaboration with Marriott Bonvoy, has popped up on Dubai’s OOH scene. Enticing travel enthusiasts in the UAE, the campaign from Emirates NBD AE centers on the newly launched Marriott Bonvoy World Mastercard and Marriott Bonvoy World Elite Mastercard. After their previous campaign, the banking brand maintains its strong presence. Their powerful tagline is Unlocking a world of extraordinary, setting the stage for the campaign and reflecting hospitality and tourism. This message instantly ignites the imagination, hinting at the benefits and extensive network that the card pertains to, like Receive best-in-class benefits at over 8,600 hotels. With access to such a vast selection of Marriott Bonvoy properties, cardholders are empowered to explore the world with the multitude of possibilities that awaits them. The visuals play a crucial role in amplifying the campaign's impact with a breathtaking scene featuring a man gazing out at a gorgeous water view from a balcony. This image embodies the essence of travel and luxury, aligning with the aspirations of potential cardholders. Subtly positioned within the frame are both the Marriott Bonvoy World Mastercard and Marriott Bonvoy World Elite Mastercard. This strategic placement ensures brand recognition while maintaining the visual appeal of the ad. Over hoardings, the campaign was revealed in the first week of June in Dubai.
