After captivating audiences with its Ramadan special offers, the international furniture giant IKEA is back with a brand-new out-of-home campaign. This time, IKEA is seducing customers with exclusive discounts of up to 70%, an offer that’s hard to resist. This eye-catching campaign, launched in June, prominently features IKEA's signature blue and yellow colors, making it instantly recognizable, across Greater Cairo, ensuring a broad reach. the billboards showcased striking red colors to grab attention with a clear message to enjoy substantial savings of up to 70% on a wide range of products, the enticing deals are available online and at several locations, including Cairo Festival City Mall, Mall of Arabia, and the Northcoast branches. It is worth mentioning that Al-Futtaim Group's extensive regional expertise and IKEA's globally renowned brand deliver exceptional home furnishing solutions to Egyptian consumers, offering affordable products that cater to local tastes and preferences. Together, IKEA and Al-Futtaim Group are ensuring quality and value for customers. to learn more about IKEA's campaign locations, strategy, and other details? Check out Egypt and The Emirates OOH-dedicated analysis system, Media Intelligence platform (MOOH).
