Building on the success of its March 2024 outdoor advertising campaign in Cairo, El Araby has launched a new initiative that resonates deeply with Egyptian families. Utilizing prominent double-decker and uni-pole formats across Greater Cairo, the campaign leverages a simple tagline and heartwarming visuals to connect emotionally with audiences. My Father, and I'm Honored (in Arabic) serves as the centerpiece, accompanied by the El Araby logo and images of happy families. Notably, the campaign forgoes product promotion, focusing solely on building brand sentiment. Additionally, El Araby's logo, hotline, and 60 Years with El Araby'' motif are prominently displayed. This initiative underscores El Araby's commitment to being a trusted partner for Egyptian families. Their dedication extends beyond product quality and service excellence. El Araby believes in fostering a better society through ethical practices, fair treatment of employees, and responsible sourcing - both domestically and internationally. Driven by a commitment to growth, El Araby strives to make a positive impact on the communities they serve. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.