Dubizzle launched an OOH campaign across greater Cairo to promote its one of a kind services that can easily be used throughout the brand’s platform for selling and buying. The OOH campaign was launched across greater Cairo using suitable outdoor locations and targeting busy areas and districts, like 6th of October bridge as one of the busiest roads in Cairo. This OOH campaign comes after the brand's previous successful OOH activity in Egypt during December 2023, so this OOH campaign is considered to be the first efforts for Dubizzle during 2024. The campaign’s visuals are rich with the brand’s identity and favorite colors, this brand is always standing out in letting the Egyptian roads’ audiences always recognize the brand from its bright red color and brand’s logo positioning in the design. The visuals consist of the brand’s logo on a red background accompanied by the places where everyone can download the app from, the campaign’s main message written with white clear font along with a happy Dubizzle user, the tagline written in Arabic is “Buyer, seller, user or new.” This approach creates a straightforward and inclusive message. This approach emphasizes that Dubizzle is a welcoming platform for anyone looking to buy, sell, or browse. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
