Concrete reinforces OOH campaign for tailoring service

Men’s fashion brand Concrete has expanded their latest OOH campaign that focused on the promotion of their tailoring service under the name of “Su Misura”– Italian expression for “made-to-measure”.

The campaign was installed at the beginning of February and started to expand and shift locations during the first week of March, keeping the same artwork and messages that portray the 4 icons of 2017 – Ahmed Hatem, Aly Mazhar, Ramy Ashour, and Asser Yassin.

Large and x-large uni-poles, double-decker poles, billboard, flags, and serials target audiences on the main roads across Greater Cairo.