The residential real estate market in Greater Cairo is booming, driven by rapid population growth, urbanization, government initiatives, and private investment. With the market expected to grow from USD 18.04 billion in 2023 to USD 30.34 billion by 2028, opportunities abound for investors, developers, and residents. Dubizzle Group has launched an eye-catching billboard campaign in Greater Cairo, promoting Bayut's beautiful homes. The billboards prominently feature the slogan All the beautiful homes on Bayut. This clear and appealing message positions Bayut as the go-to platform for finding desirable homes. The design is straightforward yet effective. A smartphone screen displaying a beautiful home emphasizes the convenience of using the Bayut app. The primary colors—brown, white, and green—convey reliability, simplicity, and growth. Brown suggests stability and comfort, white denotes cleanliness and transparency, and green represents freshness and harmony. These colors work together to create a welcoming and trustworthy image for Bayut. Strategically placed in high-traffic urban areas, the billboards are easily noticeable and ensure broad visibility. The clean design makes the message easy to understand at a glance, encouraging viewers to download the app from Google Play or the App Store. This campaign follows Dubizzle Group's successful regional billboard appearance in the UAE, where they advertised Dubizzle Property. The consistency in their advertising approach highlights their strong presence in the real estate market across the region. You can learn more about this campaign’s budget, OOH kinds, locations, and more by visiting MOOH, Egypt, The Emirates OOH-dedicated analysis system, and Media Intelligence.
