Flashy colors , a fun message and wellness vitamins are brightening up the streets of Dubai- thanks to a new DOOH campaign by Centrum, the star brand in pharmaceuticals and biotech, distributing multivitamin supplements owned by GlaxoSmithKline (GSK). This eye-catching campaign utilizes digital screens, strategically placed to capture attention. The vibrant billboards mimic the colors of Centrum's vitamin packs, instantly recognizable to health-conscious consumers. But it's not just about the visuals. The campaign also features playful taglines that aim to redefine the perception of wellness. The tagline Chews on the Fun Side of Wellness cleverly positions Centrum as a way to make taking care of your health enjoyable, not a chore, and also highlights their chewy gummies. Your Everyday Essential Vitamins is a straightforward message that emphasizes Centrum's role in providing essential nutrients for daily well-being. For the Whole Health also emphasizes Centrum's comprehensive approach to supporting overall health. They also accentuate Immunity, which targets a more specific benefit of Centrum vitamins, particularly relevant in today's health-conscious climate. By combining playful visuals in a rainbow of colors with lighthearted messages, Centrum's DOOH campaign aims to connect with a wider audience. It portrays wellness as an achievable goal, achievable through readily available solutions like Centrum vitamins. On digital screens, the campaign was unveiled in the first week of June in Dubai.
