In an OOH campaign that’s full of positivity, Akam Alrajhi just released a campaign that’s beyond words. After the previous campaign which was back in 2022, the real estate developer decided to cut the hiatus with the current one. The campaign doen's promote any of their projects, yet it gives a glimpse of the positive community of Akam Alrajhi's projects. The campaign’s copy varies, as the campaign published multiple versions of positive lines such as “Spread Humanity” , “Bring Happiness”, “A Step Towards Future”, “Determine your Goal” “Draw The Road”, “Live it Differently” “Innovate”, along with this copy that’s full of positivity and satisfaction, the color are matching the same vibes, such as orange, purple, fuchsia and turquoise. This combination of colors in advertising typically conveys a message of fun, energy, creativity, and modernity. The Geo-distribution of the campaign was leaning towards the east side of Cairo plus adding some ad faces to important bridges such as the 6th of Oct Bridge. Curious to know more about Akalm Alrajhi campaign's location, budget, strategy, and more? you may take a look at our Egypt and The Emirates OOH-dedicated analysis system and Media Intelligence platform (MOOH).
