Sanofi, a major pharmaceutical company, is launching its Doliprane pain reliever brand to the Egyptian market with a new out-of-home (OOH) campaign. Doliprane is a well-established brand worldwide, but this marks its debut in Egypt. The OOH advertisements... feature a bright yellow color scheme, symbolizing optimism and youthful energy. This approach aligns with their choice of celebrity ambassador, Heba Magdi, a well-known icon for her youthful image. The campaign boasts a wide geographical reach, blanketing locations across East Cairo, the Maadi Corniche, and key bridges. This ensures maximum exposure and allows a broad audience to discover the Doliprane brand. The use of a bright yellow color and a youthful celebrity suggests Sanofi is aiming to position Doliprane as a trusted and effective pain reliever for a younger demographic. The extensive OOH presence further amplifies their message, ensuring brand recognition across the city. Curious to know more about Doliprane campaign's location, budget, strategy, and more? you may take a look at our Egypt and The Emirates OOH-dedicated analysis system and Media Intelligence platform (MOOH).
