L'Oreal Paris launches an engaging new outdoor advertising campaign that’s tailored for all beauty enthusiasts across the United Arab Emirates. Featuring the iconic supermodel and reality TV star, Kendall Jenner, Loreal spotlights their latest mascara innovation, Panorama, highlighting its formula of panoramic volume, length, and lift, as well as its unique multi-patented brush, making eyes look more open and defined. Following their prior appearance on UAE’s ooh arena, the new showcase features Kendall Jenner's piercing gaze and expertly made-up eyes, highlighting the effect of Panorama, the new L'Oreal Expert Macara. The dramatic up-close image of Jenner's eyes, lashed with the volumizing and lengthening powers of the Panorama mascara, makes her eyelashes look thick, dark, and fantastically fanned out, showcasing her hypnotic gaze, a by-product of this outstanding Mascara tube. The image is completed with a smooth, die-cut shot of the Panorama mascara tube, showing off the spectacular black and gold packaging design. The creative concept utilized in the billboard design grabs the audience’s attention, shedding light on the mascara’s visible powers of “1.4X Bigger-Looking Eyes.” The new creative advert took off on UAE’s hoarding billboards in the first week of June.