Visit Saudi recently launched a DOOH advertising campaign across Dubai in the United Arab Emirates. The campaign utilizes digital screens to showcase different tourist destinations in Saudi Arabia where audiences can enjoy their summer vacation at. The campaign was launched during the first week of June 2024, following the brand’s previous DOOH campaign in March 2024 raising awareness for Al-Ula moments and embracing the end of winter. One of the digital billboards uses the tagline “Enjoy Summer At Asir, It’s Cooler” displaying a family wearing winter clothes while camping and having a picnic. Worth mentioning, is that the Asir area is located in the South of Saudi Arabia and is recognized by its natural and cultural richness, filled with lush forests, and scenic valleys and framed by the tall Sarawat Mountains. All of the ad visuals use the ad copy “Summer Offers Waiting For You” and the Arabic logo for “Visit Saudi” along with the website domain for additional information. Get more in-depth details about the DOOH industry by visiting our Insiteopedia and navigating through its different sections.
