McDonald's in Egypt has launched an OOH campaign to promote its new Chicken Wrap sandwich. The campaign uses clear and concise visuals to effectively communicate the key selling points of the new product. The star of the billboard is the Chicken Wrap itself. The name, written in large Arabic font against a red background, immediately grabs attention. Text alongside it indicates that the Chicken Wrap is a limited-time offer, creating a sense of urgency and encouraging people to try it before it's gone. The price is also prominently displayed, likely to position the sandwich as an affordable option. To cater to a wider range of preferences, the billboard advertises the Chicken Wrap in both regular and spicy flavors. Additionally, a call to action urges viewers to download the McDonald's App. This not only encourages brand engagement but also potentially facilitates future purchases through the app. Overall, the McDonald's Chicken Wrap OOH campaign is a well-designed example of OOH advertising. It's simple, eye-catching, and informative, effectively communicating the taste, affordability, and limited-time availability of the new product. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
