Since 2018, many passersby in Greater Cairo have witnessed the announcement of a variety of developments within one project by CGP. The 2024 billboard campaign for AlBurouj in New Heliopolis is a striking example of effective advertising. Featuring vibrant images that showcase lush green spaces and modern architecture, the campaign emphasizes the family-friendly and serene living environment that AlBurouj offers. The visuals are designed to attract potential residents by highlighting the community's focus on sustainability and quality of life. The color scheme plays a crucial role in the campaign's success. Green symbolizes growth and harmony, reinforcing the eco-friendly aspect of AlBurouj. Blue elements evoke calmness and trust, while orange and yellow capture attention with their warmth and energy. This thoughtful use of color ensures that the billboards are not only eye-catching but also convey a sense of security and optimism. The main slogan, AlBurouj, The Perfect Circle, effectively communicates the holistic and balanced lifestyle available within the community. Supporting text and a clear call to action—Join AlBurouj's Livable Community in New Heliopolis—invite viewers to become part of this vibrant development. Prominent contact information makes it easy for interested individuals to get in touch for more details. This campaign builds on CGP's previous success with the 2023 billboard promoting Origins' Garden Apartments in AlBurouj, continuing to attract attention and interest in this burgeoning community. Overall, the campaign successfully combines appealing visuals and strategic messaging to engage and motivate potential residents. Visit MOOH to learn more about Alburouj’s OOH campaigns in Egypt.
