The leading real estate company ALQAMZI has announced another campaign for Seazen in Egypt's North Coast region. ALQAMZI Developments is running a big advertising campaign, with their billboards now appearing in many high-profile locations across the city of Cairo. This comes after ALQAMZI had previously advertised on billboards in the city. And with summer right around the corner,it is the perfect time to kick off this new out-of-home (OOH) advertising campaign to promote the upcoming Seazen project. As part of the summer-themed out-of-home advertising campaign for the new Seazen development, the billboards feature vibrant, eye-catching designs that capture the essence of the season. Many of the billboards utilize a prominent red color scheme, with pops of red that immediately draw the viewer's attention. These red accents are often accompanied by palm trees, further reinforcing the coastal summer vibe. Other billboards in the campaign utilize a bold yellow color, with floating geometric shapes or elements that give the ads a playful, energetic feel. The yellow hues create a sense of warmth and sunshine, perfectly suited for promoting a new beachfront real estate project. Additionally, some of the Seazen billboards feature a cool, refreshing blue background, with the Seazen branding and messaging overlaid in a striking tangerine orange. This color combination evokes the sky and sea, while the tangerine accents add vibrancy and a touch of summer flair. Curious to know more about Seazen campaign's location, budget, strategy, and more? you may take a look at our Egypt and The Emirates OOH-dedicated analysis system and Media Intelligence platform (MOOH).