Smiles App recently launched a massive DOOH campaign across Dubai and Sharjah in the United Arab Emirates. The multi-format campaign utilizes digital screens and bridge billboards to raise awareness for the “Super App” and build its brand identity. The campaign was launched during the first week of June following the brand’s previous outdoor campaign in January 2024 promoting free delivery on groceries. The ad’s main tagline is “The Super App That Rewards Your Everyday”, portraying four icons in the ad visual which symbolize that the application provides; Food Delivery, Grocery Delivery, Home Services, and Deals. Customers can also unlock rewards everyday with Smiles Super App as well as earn and redeem points for all activities and benefit from services, discounts, deals and more. The visual also displays a man holding his phone which is open to the Smiles Super App showing the four main icons using the Smiles logo and the slogan “Reward Your Everyday” in the top banner of the advert. Smiles offers audiences an easier and more convenient lifestyle providing amazing deals, not only of food and groceries but also dining, shopping, entertainment and travel. The app has 600+ grocery retailers and 10,000+ food delivery options along with convenient home services including cleaning and handymen to home salon services and these aspects are covered from a wide spectrum in the campaign. The campaign embeds the brand color purple which resembles harmony, balance, stability, and peace of mind, Purple is an uplifting color and very calming to the mind which is appropriate for the ad’s general approach. Get more in-depth details about the OOH industry by visiting our Insiteopedia and navigating through its different sections.
