Since its founding, ElARABY Group has developed to become one of the major industrial and commercial organizations in Egypt, the Middle East, and Africa. In its latest outdoor campaign, the prominent home appliances group El Araby, offered free interest NBE credit cards during May 2024 also celebrating 60 years of growth and success. In the ad visual, El Araby highlights that it has been operating since 1964 and makes the number “60,000,000” clear, bold, and in bright yellow, to grab the attention of passers-by on the road reflecting their campaign message and offer, that there will be “60 Million Egyptian Pounds Worth of Gifts and Discounts”. Also highlighted in bright yellow, is the campaign tagline “Buy More, Win More”. El Araby also uses their Arabic brand slogan which translates to “Creators of Trust” along with a campaign slogan that the company has used for consecutive ads that translates to “With You and Honored”. The campaign uses a navy blue background which represents sophistication, strength, and depth. It also conveys a sense of calmness and stability. Also used in the ad, is light blue which is associated with trustworthiness and reliability. Want to know more about this campaign? You can look behind the scene at its budget, OOH kinds, locations, and more by visiting MOOH, Egypt, and The Emirates’ OOH-dedicated analysis system and Media Intelligence.
