Dubai’s home of live entertainment Coca Cola Arena is back on billboards with a massive digital Out-of-Home campaign after its prior appearance alongside Dubai Calendar in May 2024, announcing performances by the Miami Band and Ayed Yousef. This time Coca Cola Arena introduces the electrifying and widely famous singer and composer Amr Diab, encouraging UAE’s audiences to mark their calendars. Amr Diab, one of the greatest artists in Arabic pop music, will return to Coca Cola Arena for a must-see live concert on “Tuesday June 18” according to the ad copy. The visual motivates audiences to prepare to put on their dance shoes and celebrate this Eid in style with “Al Hadaba”, the World Music Awards winner and Guinness World Record holder. The ad visual also portrays logos of Artist House and Live Nation which are presenting this performance and promise an amazing experience for music enthusiasts The ad also highlights that the concert will be “Featuring DJ TWINS PROJECT”. Amr Diab’s professionally taken photograph is displayed in the middle of the DOOH screen along with his English brand logo on the top left and Arabic logo on the top right to grab maximum audience attention. The campaign also points out that “Tickets Available At” the official Coca Cola Arena website and ticketmaster.ae. Logos of Al Arabiya 99, Contour Media, and Dubai Calendar are also displayed at the bottom banner of the campaign stating that they are involved with the event organizing. The new DOOH campaign popped up in Dubai’s streets during the first week of June. To learn and find more details about this DOOH industry's campaign and more, visit our Insiteopedia and navigate through its different sections.
