Each summer, the North Coast of Egypt, known as Sahel, attracts millions of visitors, making it a hotspot for luxurious resorts, stunning beaches, and vibrant nightlife. This popular destination's appeal lies in its wide range of activities, from water sports to high-end dining experiences, drawing both local and international tourists. LMD's recent Zoya billboard campaign captures the essence of this perfect summer getaway. The campaign features a bold blue background with the Zoya logo and the tagline That Kind of Summer. The design is clean and minimalistic, ensuring visibility from a distance. The lifestyle imagery showcases beachside scenes, conveying relaxation and enjoyment. The use of color psychology is effective, with the dominant blue evoking tranquility and trust, while white text stands out for readability. Earthy and natural tones in the images evoke warmth and relaxation, creating a welcoming atmosphere. The implicit call to action, supported by a subtle phone number, encourages viewers to engage with the brand. This campaign follows LMD's previous billboard appearance, which advertised Masterful Medical Care at Eastmed. The transition from a medical care promotion to a luxurious summer experience highlights LMD's versatility in appealing to different aspects of lifestyle and well-being. The consistent branding across campaigns ensures strong brand recall and a memorable visual impact. To find out more about Zoya Ghazala Bay OOH campaigns, visit Monitoring Out-of-Home (MOOH), a specialized media intelligence agency and analytic system operating in Cairo and the United Arab Emirates.
