A billboard campaign by Mercedes-Benz and Gargash Group has spread over Dubai through gorgeous hoardings. Following their prior appearance, Mercedes-Benz is back on the UAE’s advertising scene. Featuring two Mercedes-Benz cars bathed in the elegance of silver, the campaign mixes both the concepts of luxury and attainable dreams. The billboards showcase the sleek lines and sophisticated design that are synonymous with the Mercedes-Benz brand. The silver paintwork shimmers under the sun, highlighting the car's sculpted curves and aerodynamic form. The backdrop, sleek white, evokes a sense of freedom and edge. But the true eye-catching part of the automotive campaign lies in its message: 0% Down Payment & Finance. This ad copy removes the traditional barrier of entry for owning a Mercedes-Benz, making it a more accessible dream for many. Gargash Group, the authorized dealer, extends a helping hand, making luxury more attainable. The campaign was released in the first week of June, on Dubai’s hoardings.
