The Waterway Developments, known for upmarket housing, is transforming the hospitality business with a branding campaign in Greater Cairo’s OOH platform with “WATERWAY”. This OOH ad introduces a new concept: premium real estate reimagined through individualized encounters. The real estate company’s previous campaign was during March 2024 raising the bar for My Otel. Waterway is back on billboards promising a new era using the ad copy; “The Right Experience”, “The Right Destinations”, “The Right Ambiance”, “The Right People”, “The Right Design” and “The Right Formula”. These taglines are used on separate ad visuals of the whole campaign and each visual portrays an aesthetic black and white photograph such as a snapshot of a yacht, architecture, plants, the sea, a man standing, the facial profile of a lady, or stairs. The choice of colors is fascinating since black is sophisticated, elegant, sublime, and timeless and makes white look graceful, while white symbolizes cleanliness, peace, clarity, purity, and innocence. While the campaign does not disclose much beyond luxurious ambiance, The Waterway Developments’ reputation for excellence guarantees outstanding service, high-quality facilities, and a dedication to exceeding guest expectations. To find out more about the campaign’s types, locations, budgets, media plans, and more, visit MOOH, the monitoring out-of-home intelligence data provider in Cairo and Dubai.