Emirates Islamic has introduced a new out-of-home, creative concept campaign across the city of Dubai, detailing what comes with applying for the new Emirates Islamic ‘Emarati’ Credit Card. Their previous campaign dove into “winning an extra salary”, and now they’re highlighting even more benefits for the banking sector. The campaign focuses on the gorgeous artistic design of their new card in black and white. Designed in collaboration with Mattar Bin Lahej, an Emirati painter and photographer, the card features two words from the national anthem ‘Aishi Biladi’. With the caption, “Long Live Our Country” and “New Emirates Credit Card Designed with Pride”, the die-cut campaign takes on a patriotic tone, showing off their pride at this team effort and homegrown talent. The card has many exclusive perks cardholders can enjoy. Front and center is the opportunity to earn up to 750 dirhams worth of SmartMiles with every purchase. Foodies will be delighted with a 50% discount on Talabat orders, while movie buffs can take advantage of a Buy One Get One offer on Roxy Cinema tickets (up to Platinum category) twice a month, plus a 20% discount on food and beverages. The campaign doesn't stop there. Emirates Islamic Credit Card holders can also enjoy the added convenience of valet parking at some of Dubai's most popular locations, including The Dubai Mall, Mall of the Emirates, and D3 parking lots. The campaign was revealed in the first week of June, on die-cut bridge billboards and digital screens in Dubai.
