Maestro Pizza produced a new campaign in the United Arab Emirates during the first week of June 2024, following its previous apperance on UAE’s OOH arena during February 2024. This time, the foodservice has something quite special for its audience, announcing it on the streets of Dubai using mega coms, lampposts, and bridge billboards OOH advertising formats. The campaign’s main message is that the “Shawarma Pizza” is a new pizza that will make Dubai residents a little more hungry, with visuals that are mouthwatering, that will make pizza lovers happy and curious towards trying the new invention. The main tagline for the campaign is “Taste of Arabia” since shawarma is an Arabian originated dish which all Arabs admire, making it more than appropriate for the campaign. The ad uses a teal background color which is a friendly and happy color that radiates that calmness of blue, growth of green, and cheerful energy of yellow. To learn and find more details about this OOH industry's campaigns and more, visit our Insiteopedia and navigate through its different sections.
