Madinet Masr is back on Cairo’s OOH arena after its previous campaign in February 2024 announcing its upcoming project Tajed with the bold tagline “Coming Soon”. The real estate developers are currently back on billboards with the launch of Tajeed bringing the people a destination to “Seek, Find & Enjoy”. The campaign images reflect Tajed’s overall project goal, which is to create not just a one-of-a-kind shopping destination, but also a location where families can make unforgettable memories while enjoying exceptional shopping experiences. One of the ad visuals encourages the passers-by to “The The Service Road” displaying an arrow pointing at a certain direction towards Tajed. Another visual uses the ad copy “Unbox The Extraordinary”, while another says “Unbox Flavorful Delights”. A separate visual includes the ad copy “Unbox The Entertainment”, with slogans including “Enjoy a culinary journey at our diverse eateries” and “A world of fun and excitement for all ages”. Tajed’s advertising promises a novel approach to retail, as well as a variety of offers and different purchasing possibilities tailored to each visitor’s interests and tastes. To gain more insights into location, media strategy, various types of out-of-home advertising, and additional details, get in touch with Monitoring Out-of-Home (MOOH). The specialized OOH media intelligence company and analysis system serving Cairo and Dubai.
